There are so many elements you have to think about when blogging, from "branding" yourself through your blog (and pretty much anywhere you leave your trace on the net) to search engine optimization (seo).
If I had to pick the most important thing about blogging it would be to create a blog that focuses on a narrow topic, or in the words of Littau, a niche. That way you don't have to constantly bang your head against the table when thinking of new posts...if you like cars, stick to cars, if you like cats, stick to cats. It's the stick factor.
I would love to copy and paste the entire guide (without infringing any copyright laws), but I don't have a digital copy..so, I googled these (don't know if they completely promise what they promote, but still) The Newbie Guide to Blogging on Lifehack and this guide to blogging eponymous blog, Guide to Blogging and, if you're REALLY gung-ho about this, then buy The Huffington Post Complete Guide to Blogging (Personally, I'm a fan of the Huffpost) I'm sure many others exist, though.
Happy blogging!
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